SEAT Ireland has joined forces with renowned fitness expert, broadcaster, author and columnist Karl Henry appointing him as the official brand ambassador for the all new SEAT Ateca, SEAT’s first ever SUV model.

Speaking at the announcement, Karl Henry commented: “I really am thrilled to join forces with SEAT and become the official ambassador for the Ateca, SEAT’s first ever SUV model. The Ateca is the perfect car for me and fits both my lifestyle and personality perfectly. Having spent some time with the team at SEAT, I am encouraged by their enthusiasm and excited by their future plans and am greatly looking forward to being a part of it all over the coming years.”

Commenting on the appointment of Karl Henry as official brand ambassador for the SEAT Ateca, Niall Phillips, Brand Director at SEAT Ireland said: “We are absolutely thrilled and privileged to have Karl Henry on board as our ambassador for the Ateca and hope this is the beginning of a strong partnership. SEAT is not in the business of appointing ambassadors simply for the sake of it but Karl is someone we believe in someone we feel is perfectly suited to the Ateca and the SEAT brand in general.”

Prices for all the new SEAT Ateca start at €24,750. 2.9% PCP finance is available on the flagship SEAT Ateca XCELLENCE which is priced from €31,120. 3.9% PCP finance is also available on the SEAT Ateca SE priced from €26,450.

The new SEAT Ateca is available in a choice of 1.0TSI and 1.4 TSI petrol engines or 1.6TDI and 2.0TDI diesel engines. The SEAT Ateca is available in three trim levels S, SE and XCELLENCE, and is now available to test drive at any of SEAT’s 22 strong dealer network across Ireland. To register your interest in the all new SEAT Ateca visit or book to test drive the Ateca.